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Hello there!

I hope you are doing well.

In this edition I will walk you through how to use Instagram Highlights to promote your products or services effectively.

Instagram Stories have become a staple for engagement, but what happens when those valuable posts disappear after 24 hours?

This is where Instagram Highlights come into play. By pinning your Stories into curated categories on your profile, you can keep your best content visible long after it’s posted.

Curate strategic highlights

Your Highlights should reflect the core aspects of your business. Think of them as sections in a website menu: they need to be organized, accessible, and value-driven. Some useful categories to consider include:

• Product collections: Showcase different product lines or services, allowing users to browse at their convenience.

• How-to tutorials: Offer demonstrations of your products in action. It builds trust and provides insight into their benefits.

• Customer testimonials: Add credibility by displaying real-life feedback from happy customers, building social proof.

• Behind the scenes: Give followers an inside look into your operations, making your brand feel more personal and relatable.

Use eye-catching cover icons

First impressions matter! The cover image of each Highlight is what users will see first, so make sure it's visually appealing and on-brand. Consistent, clean, and clear icons or thumbnails help your profile look professional and cohesive.

• Pro Tip: Use a color scheme or icons that align with your brand's aesthetic. There are plenty of design tools like Canva where you can create custom covers that enhance your profile.

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Tell a story with each highlight

Each Highlight is a chance to take your audience on a journey. Instead of cramming a bunch of random Stories together, think about crafting a narrative:

• For products: Show the product, its benefits, how to use it, and customer feedback—all in one Highlight.

• For services: Break down the different aspects of what you offer, from behind-the-scenes prep to customer satisfaction stories.

This kind of storytelling makes the content more engaging and encourages followers to swipe through every Story.

Showcase limited-time offers and sales

Got a sale or special offer? Create a dedicated Highlight to promote it. This gives followers easy access to ongoing deals and encourages them to come back and check your profile often.

• Bonus tip: Include call-to-action stickers (like “Shop Now” or “Swipe Up”) in your Stories before adding them to the Highlight, making it easier for users to take immediate action.

Update your highlights regularly

One mistake many businesses make is setting up Highlights and then forgetting about them. Make sure to refresh your Highlights frequently to keep them relevant and up-to-date with your latest offerings.

• New product launch? Add a section to the "Products" Highlight.

• Recent client testimonials? Add them to the "Customer Reviews" Highlight.

This ensures that when someone visits your profile, they’re seeing your most current offerings.

Leverage Instagram insights

Once your Highlights are set up, don’t forget to track how well they’re performing using Instagram Insights. This will give you valuable data on which Highlights are driving the most engagement, so you can fine-tune your strategy and focus on what works best.

Instagram Highlights are a game-changer for businesses that want to make the most of their social media presence.

By strategically using Highlights to showcase products, services, and customer experiences, you can turn those short-lived Stories into evergreen content that continues to drive sales and engagement.

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With love,
Nikhil